Predicting New Customers’ Risk Type in the Credit Card Market
نویسندگان
چکیده
Journal of Marketing Research Vol. XLVI (August 2009), 506–517 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Yi Zhao is a Fellow of the Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University (e-mail: [email protected]). Ying Zhao is Assistant Professor of Marketing (e-mail: [email protected]), and Inseong Song is Associate Professor of Marketing (e-mail: [email protected]), Department of Marketing, Hong Kong University of Science and Technology. Ying Zhao and Inseong Song acknowledge support from the Research Grants Council of the Hong Kong Special Administrative Region, Hong Kong, China (Project No. HKUST 6461/05H). Sunil Gupta served as associate editor for this article. YI ZHAO, YING ZHAO, and INSEONG SONG*
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